78% of all web video is encoded for Apple devices
C increasing popularity of mobile devices more and more people looking at them videos, including at various sites. Each site must decide what format to encode video on their pages. According to the site Encoding.com, which encodes a million videos for about 1400 customers, including MTV, 78% of all video is encoded for the device IOS (iPhone, iPad, iPod), and only 4% – for Android. The remaining 18% is the format 3GP.
Of course, this does not mean that Android can be viewed only 4% of all video on the internet, because there is still Flash, MPEG-4, etc. It is something else: the Encode.com is preset, allowing you to select which platform video will be optimized. And optimization for Android picks only 4% of our customers.
However, CEO Jeff Malkin Encoding (Jeff Malkin) notes that although iOS still dominates the Internet video, the proportion of Android is gradually increasing. He also said that is rapidly gaining popularity format H.264. C on the other hand, the share of Windows Media (WMV) has steadily decreased and now stands at just 1.2%.



