Posts Tagged ‘song’

The new pricing policy iTunes failed?

The new pricing policy iTunes was not so good for popular songs, as would a major label.

The new pricing policy iTunes failed?

Raising the cost of top songs to $ 1.29, online shop just to make sure that the new price only discourages customers, surpassing the psychological barrier of 30 cents.

For example, tracks with updated «price», almost immediately after the «welcome» news in the rating of hundreds of the most popular songs on average fell by 5.3 positions. On Wednesday, the decline continued for another 2 position.

At the same song for $ 0.99 just climbed on top of about 2.5 seats on Wednesday and 1.7 on Thursday.

Conclusion

It is felt that the labels for all of this says is that now the maximum price for a song must be no higher than $ 0.99.

iTunes changes the pricing policy

As promised, iTunes moved to variable pricing system. According to Apple, it relates to the fact that labels are sometimes overstate the requirements for the cost of their product.

Thus, most of the top singles are sold at a price of $ 1.29. In doing so, the songs are in AAC format, 256 kbit / sec. These same tracks in the music online store Amazon, you can buy for $ 0.99. However, the recording quality is slightly worse – VBR 256 kbit / sec. But they are the same as in iTunes, not the technology protected by DRM.

iTunes changes the pricing policy

Here's a policy at iTunes

Pricing Policy iTunes is that the songs will be sold for $ 0.69, $ 0.99 and $ 1.29. Nevertheless, at this point still has some of the tracks, above the maximum specified value.