Resource MediaPost reported that on April 7 Apple introduced a new service iAd, through which enters the market of mobile advertising. Thus, it will be a response to the acquisition of Google company AdMob .
The source refers to an unnamed senior manager of Apple. The new service is supposed to be "revolutionary" and "a great step forward." The new division will utilize the resources and staffing firm Quattro Wireless, which Apple acquired in January for $ 275 million in AdMob, Google purchased for $ 750 million, according to unconfirmed information, then Google just broke in the price of Apple.
Here's how some time ago suggested Apple's chief financial officer Peter Openheimer (Peter Openheimer): «We got Quattro, because we wanted to provide developers an easy way to earn money for their applications more money, especially at the free applications.
Apple has never before engaged in mobile advertising, but before she had not been attractive mobile platform. Ten years ago, Apple wanted to add a banner in the search application Sherlock, but later abandoned this idea. Today, all the programs that are sold in iTunes, have no advertising.
Google also took a different path – has created around its open Android platform monoculture smartphones, allowing users to display targeted advertising messages. Google wants to expand the advertising monopoly on mobile devices, becoming hateful Microsoft in smartphones, with the only difference: it will not sell the license, and advertising and paid search results.
Apple has also has advantages, and considerable: at its disposal is the fastest growing mobile platform in the world, it has well-developed links with the developers of software for the iPhone, a single channel delivery of applications ( iTunes ). Offer developers an integrated service, advertising, Apple may well displace Google in the mobile advertising market.
The site AppleInsider refers to certain sources inside the Apple, according to which Jobs is planning to restructure the market for mobile advertising as well as to this has been to revolutionize the music players and phones.
The potential for this really is: as far back as 2007, iTunes had more than 500 million active user accounts, which makes the advertising market volume of about $ 2 billion since the figure has increased substantially.

Via AppleInsider