Analyst and founder of the company Strategic News Service, Mark Anderson (Mark Anderson) said on Friday that Microsoft is to reduce losses is to abandon Windows Mobile and Zune. According to him, except for the Xbox 360 all undertakings Microsoft in consumer electronics suffered a complete fiasco, he explains that a lack of understanding the nature and characteristics of this market. According to the analyst, Apple, Google and the majority of Asian companies are much better versed in this area, and why it continues to dominate.

"Phones – is the consumer stuff, but Microsoft has no gene consumer – said Anderson in an interview with New York Times. – Walk through the corridors of Microsoft, and you will see that this is not the place that attracts consumers."

According to the expert care of Microsoft's consumer electronics may have an effect on Windows. In particular, if Windows Mobile can not hold a significant market share position Android and iPhone will only strengthen.

In most Microsoft understands the challenges faced. In particular, the Zune HD was significantly improved interface. Some of its elements had moved in Windows Mobile 7, which will be released in the second half of 2010. This mobile OS for the first time will receive the support multisensor screens.

Via Electronista